📌 2 — The most expensive decision? “let’s wait.”

Indecision is invisible until it becomes a crisis.

In my view, companies lose more through hesitation than through the occasional wrong call. Why?

Because action compounds; so does inaction.

In executive decisions, “Let’s wait” often feels safe. It isn’t. It quietly erodes momentum, talent, opportunity and morale.

As CFO, I’ve learned to ask one simple question:

“What is the cost of not deciding?”

Most leaders don’t calculate it. But it’s always there — and often huge.

Bold decisions don’t guarantee success. But indecision guarantees drift.